Strategic Sports Event Management 4th Edition by Guy Masterman Paperback Book

Description: Strategic Sports Event Management by Guy Masterman Estimated delivery 3-12 business days Format Paperback Condition Brand New Description This book provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to community sport. Introducing key theory and best practice, it offers a practical, step- by-step guide to planning, organizing, managing and evaluating events. Publisher Description This book provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to community sport. Introducing key theory and best practice, it offers a practical, step-by-step guide to planning, organizing, managing and evaluating events. Now in a fully revised and updated fourth edition, the book explains the importance of adopting a strategic approach, showing how to implement strategies that lead to successful outcomes over the short and the long term. It uses international case studies in every chapter, from the NBA and NFL to Formula 1 and the English Premier League, offering real-world insight into both larger and smaller events. In addition, woven throughout the book are a series of in-depth studies of several Olympic Games, the ultimate sporting event and an important point of reference for all practising and aspiring event managers. The book covers every key aspect of the sports event management process, including:sports organizations, such as the IOC, FIFA and World Athletics, and their interactions with event partners, the media and promotersshort-term and long-term benefits of the planning processevent impact and legacyoperational functions, including finance, ticketing, transport, venues, IT, human resources and securitymarketing and communications, including social networking and new mediathe bidding processresearch and evaluationThis new edition includes expanded coverage of digital and social media, the social impact of events, sustainability, security, entrepreneurship, employability and much more. It is an essential text for any sports event course and invaluable reading for any student or practitioner working in sport business, sport management, sport development or event management.The textbook is supported by useful online resources, including additional case studies and exam questions for each chapter. Author Biography Guy Masterman is a former international racquetball player and has worked in the sports and events industries for over 45 years. He has worked with several UK universities, New York University, Shanghai University of Sport and the Russian International Olympic University. His consultancy clients have included Coca-Cola, Chelsea FC, Team Scotland and international bodies such as the ATP Tour and the International Stoke Mandeville Wheelchair Sports Federation. He has been Sport England partnership chair and a director of the governing bodies for English boxing, baseball and softball and the English Institute of Sport Sheffield, and he sat on the 1985 World Games Organizing Board. His event work extends across all sectors and includes Euro 96, Nabisco Masters Doubles and the promotion of concerts for Ray Charles, B. B. King and James Brown. His research work focuses on strategic event planning and legacies as well as marketing communications and, in particular, sports sponsorship. Details ISBN 0367494663 ISBN-13 9780367494667 Title Strategic Sports Event Management Author Guy Masterman Format Paperback Year 2021 Pages 398 Edition 4th Publisher Taylor & Francis Ltd GE_Item_ID:139818831; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! 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End Time: 2024-12-02T16:41:03.000Z

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