Description: > This title explores the growing concept of relationship marketing, defined as the process of creating, maintaining, and enhancing strong, value-laden relationships with customers and other stakeholders. Relationship Marketing explores the concept in theory and practice for use in the e-commerce era. The book offers an understanding of relationship marketing as a business strategy within a framework that integrates marketing, e-commerce, corporate communications, and knowledge management. This title explores the growing concept of relationship marketing, defined as the process of creating, maintaining, and enhancing strong, value-laden relationships with customers and other stakeholders. Relationship Marketing explores the concept in theory and practice for use in the e-commerce era. The book offers an understanding of relationship marketing as a business strategy within a framework that integrates marketing, e-commerce, corporate communications, and knowledge management.
Price: 12.5 USD
Location: Plainview, New York
End Time: 2024-10-17T04:10:34.000Z
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Number of Pages: 240 Pages
Language: English
Publication Name: Relationship Marketing : Dialogue and Networks in the E-Commerce Era
Publisher: Wiley & Sons, Incorporated, John
Item Height: 0.5 in
Subject: Marketing / General, Customer Relations
Publication Year: 2003
Item Weight: 15 Oz
Type: Textbook
Subject Area: Business & Economics
Item Length: 9.7 in
Author: Richard J. Varey
Item Width: 6.6 in
Format: Trade Paperback
