Description: Persuasion Equation : The Subtle Science of Getting Your Way, Paperback by Rodgers, Mark; Weiss, Alan (FRW), ISBN 0814434177, ISBN-13 9780814434178, Brand New, Free shipping in the US In a nutshell, doesn’t so much of business boil down to whether or not you can persuade others around you? Whether it is a customer, a contractor, a board of directors, or your loyal staff, your ability to persuade others toward your point of view is absolutely essential if you are to find success. Merging research and real-world application, Persuasion Equation reveals what really drives decisions and introduces readers to the key formula for developing the invaluable attribute of persuasion--a powerful combination of factors proven to speed agreement. Discover the surprising reasons people say yes, and learn how to:• Radiate an aura of expertise• Win trust and leverage credibility• Build a business case that appeals to both heart and mind• Adapt for personality, gender, and generational differences• Perfect the five-step persuasion process• Generate group buy-in• And much more!Whether you’re trying to secure a promotion, make a sale, or rally support for a new idea, this indispensable guide holds the key to unlocking within you the power of persuasion.
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Book Title: Persuasion Equation : the Subtle Scienceof Getting Your Way
Number of Pages: 240 Pages
Language: English
Publisher: Amacom
Item Height: 0.6 in
Topic: Business Communication / General, Personal Success, Communication & Social Skills, Decision-Making & Problem Solving, General, Negotiating
Publication Year: 2015
Illustrator: Yes
Genre: Education, Self-Help, Business & Economics, Psychology
Item Weight: 13.6 Oz
Author: Mark Rodgers
Item Length: 9 in
Item Width: 6 in
Format: Trade Paperback
