Description: Optimizing AdWords by Paige Miller Optimizing AdWords provides the information marketers and future marketers need to harness the power of the Googles AdWords search engine marketing applications. It provides a big picture overview of the AdWords system, helping businesses and individuals decide how to advertise products or their clients products. Optimizing AdWords was written for those at every rung of the ladder, from Marketing Directors to small business owners to students just starting out in marketing.This volume is organized around accessibility and ease of use. Author Paige Miller, co-founder of MultiPlanet Marketing Inc., has written this how-to guide to be super easy and fast to read and absorb. It moves you straight to the salient points of the text, allowing readers to take on AdWords in overview before coming back and collecting the finer details. Chapters 1 through 4 cover the basics, while the rest serve as a reference readers can come back to in building and growing campaigns.Using this book, professional marketers and other business professionals can utilize Google AdWords and optimize it for existing marketing strategies, or create whole new campaigns based around the system. Today, given the level of competition for ad positions on Google search pages, success hinges on understanding Google AdWords well enough to outperform competition. This book will provide readers with the knowledge necessary to master Google AdWords. FORMAT Paperback LANGUAGE English CONDITION Brand New Author Biography Paige Miller is a former software developer, marketing director of Marketspan Inc., and co-founder of MultiPlanet Marketing Inc., a company that uses the latest internet marketing techniques in client marketing strategies. MultiPlanetMarketing.com Table of Contents PrefaceIntroduction What AdWords Offers How AdWords Works Key Concepts of Ads Getting Started Setting Up, Monitoring and Growing Your Search Network Campaigns Setting Up, Monitoring and Growing Your Display Network Campaigns Tools & ReportsGlossaryIndex Details ISBN1138948586 Author Paige Miller Language English ISBN-10 1138948586 ISBN-13 9781138948587 Media Book Format Paperback Imprint Routledge Place of Publication London Country of Publication United Kingdom DEWEY 659.144 Year 2016 Short Title OPTIMIZING ADWORDS Pages 358 Affiliation Co-founder of MultiPlanet Marketing Inc. Subtitle A Guide to Using, Mastering, and Maximizing Google AdWords Illustrations Developing a Winning Grant Proposal Publication Date 2016-04-04 AU Release Date 2016-04-04 NZ Release Date 2016-04-04 UK Release Date 2016-04-04 Publisher Taylor & Francis Ltd Alternative 9781138948570 Audience Tertiary & Higher Education We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:139900305;
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ISBN-13: 9781138948587
Book Title: Optimizing AdWords
Number of Pages: 358 Pages
Language: English
Publication Name: Optimizing Adwords: a Guide to Using, Mastering, and Maximizing Google Adwords
Publisher: Taylor & Francis Ltd
Publication Year: 2016
Subject: Advertising
Item Height: 229 mm
Item Weight: 522 g
Type: Textbook
Author: Paige Miller
Item Width: 152 mm
Format: Paperback
