Marketing Rebellion: The Most Human Company Wins by Mark W. Schaefer (English) H

Description: Marketing Rebellion by Mark W. Schaefer Marketing Rebellion chronicles the dramatic changes that have occurred in consumer behavior and proposes a human-centered marketing approach. This entertaining and fast-paced book explains why its time for businesses to lean into constant human truths and provides practical, actionable ideas for companies of every size. FORMAT Hardcover LANGUAGE English CONDITION Brand New Publisher Description Are you overwhelmed by the breathtaking rate of change in the world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of business making you feel irrelevant and lost?Pathfinding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by reimagining marketing in a world where hyper-empowered consumers drive business results. Marketing Rebellion will teach you: How cataclysmic consumer trends are a predictable result of a revolution that started 100 years ago.Why businesses must be built on human impressions instead of advertising impressions.The five constant human truths at the heart of a successful marketing strategy.Why customer loyalty is dying and what you need to do about it right now.How to help your best customers do the marketing for you.Actionable steps to execute an immediate course-correction for businesses of any size. Through new research, singular insights, and inspiring case studies, this entertaining book challenges your view of what it means to be a marketer today and provides an innovative blueprint for business growth. The Marketing Rebellion is knocking at your door. Are you ready? Long Description Are you overwhelmed by the breathtaking rate of change in the world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of business making you feel irrelevant and lost? Pathfinding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by reimagining marketing in a world where hyper-empowered consumers drive business results. Marketing Rebellion will teach you: How cataclysmic consumer trends are a predictable result of a revolution that started 100 years ago. Why businesses must be built on human impressions instead of advertising impressions. The five constant human truths at the heart of a successful marketing strategy. Why customer loyalty is dying and what you need to do about it right now. How to help your best customers do the marketing for you. Actionable steps to execute an immediate course-correction for businesses of any size. Through new research, singular insights, and inspiring case studies, this entertaining book challenges your view of what it means to be a marketer today and provides an innovative blueprint for business growth. The Marketing Rebellion is knocking at your door. Are you ready? Details ISBN0578419866 Author Mark W. Schaefer Pages 320 Publisher Schaefer Marketing Solutions Language English Year 2019 ISBN-10 0578419866 ISBN-13 9780578419862 Format Hardcover Publication Date 2019-02-01 Imprint Schaefer Marketing Solutions Subtitle The Most Human Company Wins Illustrations 4 Illustrations; Illustrations, black and white DEWEY 658.8 Short Title Marketing Rebellion UK Release Date 2019-02-01 Audience General We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:126504400;

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