Marketing for Hospitality and Tourism by John Bowen, Philip Kotler, James Makens

Description: Explore the world of hospitality and tourism with this comprehensive textbook by John Bowen, Philip Kotler, and James Makens. Published by Pearson Education in 2016, this hardcover book is the perfect resource for students and professionals alike. With 688 pages, it covers a wide range of topics such as marketing strategy, customer behavior, and destination marketing. This textbook is authored by Seyhmus Baloglu, John Bowen, Philip Kotler, and James Makens, all of whom are experts in the field of hospitality and tourism. It is written in English and measures 10.9 inches in length, 8.6 inches in width, and 1.1 inches in height. With a weight of 60 oz, it is a valuable addition to any bookshelf. Use this book to gain a deeper understanding of the tourism industry and its marketing strategies.

Price: 17.77 USD

Location: Springville, California

End Time: 2024-11-15T19:57:12.000Z

Shipping Cost: 6.13 USD

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Subject: Tourism

Item Length: 10.9in

Item Height: 1.1in

Item Width: 8.6in

Author: Seyhmus Baloglu, John Bowen, Philip Kotler, James Makens

Publication Name: Marketing for Hospitality and Tourism

Format: Hardcover

Language: English

Publisher: Pearson Education

Publication Year: 2016

Type: Textbook

Item Weight: 60 Oz

Number of Pages: 688 Pages