Management and Marketing of Wine Tourism Business: Theory, Practice, and Cases b

Description: Management and Marketing of Wine Tourism Business by Marianna Sigala, Richard N.S. Robinson Estimated delivery 3-12 business days Format Paperback Condition Brand New Description This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Researchers will find in this book a holistic analysis of research and cases relating to the management and marketing of wine tourism businesses and visitors. Publisher Description This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media, customer empowerment and engagement, co-creation, social / responsible marketing and wine consumption. Each section includes an introductory chapter written by the editors discussing the aims and the chapters of the section. Section chapters provide theoretical and research based insights with practical implications, while every section is also complemented with case studies that further enrich the practice and industry implications of theory. Researchers will find in this book a holistic analysis of research and cases relating to the management and marketing of wine tourism businesses and visitors. Author Biography Marianna Sigala is Professor of Tourism at the University of South Australia.Richard N. S. Robinson is Senior Lecturer at the University of Queensland Business School, Australia. Details ISBN 3030092380 ISBN-13 9783030092382 Title Management and Marketing of Wine Tourism Business Author Marianna Sigala, Richard N.S. Robinson Format Paperback Year 2019 Pages 388 Publisher Springer Nature Switzerland AG GE_Item_ID:137854047; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

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