Description: FREE SHIPPING UK WIDE Destination Marketing and Management by Deborah Breiter, Youcheng Wang, Dimitrios Buhalis, Abraham Pizam, Richard Butler, Robertico Croes, Daniel Fesenmaier, Alan Fyall, Dogan Gursoy, John Jenkins Taking an integrated and comprehensive approach, this book focuses on both the macro and micro aspects of destination marketing and management. FORMAT Hardcover LANGUAGE English CONDITION Brand New Publisher Description Most tourism activities take place at a destination, and destination serves as a fundamental unit of analysis in any modelling of the tourism system. However, destination marketing and management is a complex subject that requires a comprehensive, holistic and systematic approach. From the demand side, travellers have a choice of available destinations; from the supply side, destination marketing organizations are competing for attention from a highly competitive marketplace. Taking an integrated and comprehensive approach, this book focuses on both the macro and micro aspects of destination marketing and management. Some key areas covered include the consumer decision making process, product development and distribution and the use of emerging technologies in destination marketing. Back Cover Destination Marketing and Management Theories and Applications Edited by Youcheng Wang and Abraham Pizam Most tourism activities take place at a tourism-focused destination, and destination serves as a fundamental unit of analysis in any modelling of the tourism system. However, destination marketing and management is a complex subject that requires a comprehensive, holistic and systematic approach. From the demand side, travellers have a choice of available destinations; from the supply side, destination marketing organizations are competing for attention from a highly competitive marketplace. Taking an integrated and comprehensive approach, this book focuses on both the macro and micro aspects of destination marketing and management. Key themes and topics covered in this book include the consumer decision making process, product development and distribution, stakeholder management, market research, disaster and crises management, the use of emerging technologies, and future opportunities for destination marketing and management. Related titles Tourism Destination Marketing: Collaborative Strategies Y. Wang 2012 c.256 pages ISBN 978 1 84593 656 3 The Business and Management of Ocean Cruises Edited by M. Vogel, A. Papathanassis and B. Wolber 2011 c.256 pages ISBN 978 1 84593 845 1 Tourist Destination Governance: Practice, Theory and Issues Edited by E. Laws, H. Richins, J.F. Agrusa and N. Scott 2011 240 pages ISBN 978 1 84593 794 2 Strategic Management in Tourism, 2nd edition (textbook logo) Edited by L. Moutinho 2011 328 pages ISBN 978 1 84593 588 7 Author Biography Dr. Youcheng Wang is Associate Dean of Academic Affairs and Research and a professor of tourism and marketing with the Rosen College of Hospitality Management at the University of Central Florida, Orlando, Florida, U.S.A. He is the author of 3 books and more than 100 scientific publications. He is serving on the Editorial Boards of 8 international academic journals. Dr. Wang has consulting experience in the areas of destination marketing, technology and e-commerce strategies for hospitality and tourism organizations, collaborative strategies for regional destination marketing and management. He has been awarded numerous research awards both at the national and international levels. Dr. Wang earned his Masters degree from Purdue University and his Ph.D. from the University of Illinois at Urbana-Champaign. Dr. Abraham Pizam is Dean and Linda Chapin Eminent Scholar Chair in Tourism Management with the Rosen College of Hospitality Management at the University of Central Florida, Orlando, Florida, U.S.A. Professor Pizam is widely known in the field of Hospitality and Tourism Management and has conducted research projects, lectured, and served as a consultant in more than 30 countries. He has held various academic positions, in the U.S.A, U.K., France, Austria, Australia, New-Zealand, Singapore, Israel and Switzerland, has authored more than 150 scientific publications and ten books, is the Editor-in-Chief of the International Journal of Hospitality Management and serves on the editorial boards of 20 academic journals. Professor Pizam has conducted consulting and research projects for a variety of international, national and regional tourism organizations. Professor Pizam holds a Masters degree from New York University and a Ph.D. from Cornell University, and is the recipient of several academic awards. Richard Butler was educated at Nottingham University and the University of Glasgow (PhD Geography 1973), and spent thirty years at the University of Western Ontario in Canada as Professor and Chairman of the Department of Geography, and then the University of Surrey, where he was Professor of Tourism from 1997 to 2005. He is currently Emeritus Professor of International Tourism in the Strathclyde Business School, University of Strathclyde, Glasgow. He has published a large number of journal articles, fourteen books on tourism and many chapters in other books. His fields of interest are the development process of tourist destinations the impacts of tourism, carrying capacity and sustainability, and tourism in remote areas and islands. currently serves as the Associate Dean, Interim Chair of the Tourism, Events & Attractions department as well as the Associate Director of the Dick Pope Sr. Institute for Tourism Studies at the Rosen College of Hospitality Management at the University of Central Florida. Professor Croes has published three books entitled, "The Small Island Paradox: Tourism Specialization as a Potential Solution", "Anatomy of Demand in International Tourism", and his most recent book "Poverty Alleviation through Tourism Development". Additionally, he is a contributor to several books. His fields of interest include: econometrics applications in hospitality, tourism demand analysis/forecasting, tourism economic impact, competitive and sustainable tourism in tourism development analysis, tourism development applied to poverty alleviation and tourism development in small islands and developing countries. Professor Croes is the recipient of the 2015 Thea Sinclair Award. Ercan Sirakaya-Turk, PhD, is a Professor of Tourism and the Associate Dean of Research and Graduate Studies in the College of Hospitality, Retail and Sport Management at the University of South Carolina (USC). Before joining USC, Dr Turk worked at Texas A&M and Pennsylvania State Universities. He received his PhD and MS from Clemson University, South Carolina USA. He was the 2007 recipient of US State Departments prestigious Fulbright scholarship to Russia, Saint Petersburg State University of Finance and Economics. Ercan has published a significant number of articles in the area of tourism destination marketing and tourism development in prestigious tourism journals and completed numerous grants/ contracts exceeding one million US dollars. Dr Sirakaya-Turk is the founding-editor and current associate Editor for an online tourism research bulletin (e-Review of Tourism Research). He also serves at editorial boards of numerous journals including Journal of Travel Research, Annals of Tourism Research (as a resource editor), and Tourism Analysis. He teaches tourism economics, marketing and research methods classes. Professor Muzaffer Uysal, PhD. is a provost professor and chair of the Department of Hospitality and Tourism Management - Isenberg School of Management at the University of Massachusetts, Amherst. Dr. Uysal has extensive experience in the tourism and hospitality field and has conducted workshops and seminars in more than 25 countries. He is a member of the International Academy for the Study of Tourism and the Academy of Leisure Sciences. He has also authored and co-authored a significant number of research articles, monographs, and books. Dr. Uysal has also received over 30 awards, honors, and recognitions. His current research interests focus on tourism development and quality-of-life research in tourism and hospitality settings. Table of Contents Part One: Destination Marketing and Management: Concepts, Structures and Policies 1: Introduction of Destination Marketing and Management: Scope, Definition and Structures 2: Destination Planning and Policy: Process and Practice Part Two: Destination Marketing: Understanding Consumer Decision Making 3: Travel Motivation, Benefits, and Constraints to Destinations 4: Travel Decision Making: the Experiential Stance 5: Destination Information Search Strategies 6: Experiential Consumption and Destination Marketing Part Three: Destination Marketing: Research, Branding and Image Communication 7: Destination Marketing Research: Issues and Challenges 8: Destination Branding and Positioning 9: Destination Image Development and Communication Part Four: Destination Product Development and Distribution 10: The Evolution of Tourism Products in St Andrews, Scotland: From Religious Relics to Golfing Mecca 11: Distribution Channels in Destination Marketing and Promotion 12: Destination Marketing Systems: Critical Factors for Functional Design and Management 13: eTourism Critical Information and Communication Technologies for Tourism Destinations 14: Web 2.0 Online Community Destination Marketing 15: Events and Destination Marketing Part Five: Managing Stakeholders at Destinations 16: Collaborative Destination Marketing: Principles and Applications 17: Tourism Development and Destination Community Residents Part Six: Safety and Crisis Management at Destinations 18: The Importance of Safety and Security for Tourism Destinations 19: Destination Crisis Management Part Seven: Managing Competitiveness and Sustainability and Embracing Challenges and Opportunities 20: A Model of Destination Competitiveness and Sustainability 21: Destination Management: Challenges and Opportunities Review "Overall, the book is well and consistently written and contains much of value to inform our understanding of tourism destination marketing, management, research, branding, and tourist motivations for travel, as they should now be conceptualized given the intensive research of the past 20-30 years. Traditional marketing and destination management approaches to this task are not useful in many respects in the 21st Century, especially when the increasing influence of the new social media on tourist and industry decision-making is taken into account, and this book is a very useful theoretical and practical update that absorbs this fact."--Malcolm J.M. Cooper, Ritsumeikan Asia Pacific University, Japan (1/1/2012 12:00:00 AM) Review Text Industry operators, DMO managers and academic observers can gain much from this book. Overall, the book is well and consistently written and contains much of value... a very useful theoretical and practical update. Annals of Tourism Research 39 (3), 2012. Review Quote "Overall, the book is well and consistently written and contains much of value to inform our understanding of tourism destination marketing, management, research, branding, and tourist motivations for travel, as they should now be conceptualized given the intensive research of the past 20-30 years. Traditional marketing and destination management approaches to this task are not useful in many respects in the 21st Century, especially when the increasing influence of the new social media on tourist and industry decision-making is taken into account, and this book is a very useful theoretical and practical update that absorbs this fact." Description for Reader Researchers, policymakers and advanced undergraduate-level and postgraduate-level students in tourism management and related subjects. Details ISBN1845937627 Year 2011 ISBN-10 1845937627 ISBN-13 9781845937621 Format Hardcover Imprint CABI Publishing Subtitle Theories and Applications Place of Publication Wallingford Country of Publication United Kingdom Edited by Youcheng Wang Illustrations 39 illustrations DEWEY 910.688 Short Title DESTINATION MARKETING & MGMT Language English Media Book Pages 384 Publication Date 2011-08-30 UK Release Date 2011-08-30 AU Release Date 2011-08-30 NZ Release Date 2011-08-30 Author John Jenkins Publisher CABI Publishing Audience Professional & Vocational We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! 30 DAY RETURN POLICY No questions asked, 30 day returns! FREE DELIVERY No matter where you are in the UK, delivery is free. SECURE PAYMENT Peace of mind by paying through PayPal and eBay Buyer Protection TheNile_Item_ID:161849070;
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ISBN-13: 9781845937621
Book Title: Destination Marketing and Management
Number of Pages: 384 Pages
Publication Name: Destination Marketing and Management: Theories and Applications
Language: English
Publisher: CAbi Publishing, Dogan Gursoy, Deborah Breiter, John Jenkins, Dimitrios Buhalis, Daniel Fesenmaier, Richard Butler, Robertico Croes, Alan Fyall
Item Height: 244 mm
Subject: Management, Business
Publication Year: 2011
Type: Textbook
Item Weight: 1000 g
Author: Youcheng Wang, Abraham Pizam
Item Width: 172 mm
Format: Hardcover
