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Features: EX-LIBRARY
Book Title: Advertising Promotion and Other Aspects of Integrated Marketing C
Number of Pages: 688 Pages
Language: English
Publication Name: Advertising Promotion and Other Aspects of Integrated Marketing Communications
Publisher: Cengage South-Western
Item Height: 1.1 in
Subject: Marketing / General, Marketing / Direct, Advertising & Promotion
Publication Year: 2008
Item Weight: 56.9 Oz
Type: Textbook
Item Length: 10.6 in
Subject Area: Business & Economics
Author: Terence A. Shimp
Series: Marketing Communications Ser.
Item Width: 8.4 in
Format: Hardcover
